Concept Report

I wanted to include a page from the report that I submitted for my Concept Development module. I had a lot of fun visualising the space that I want to create and where my brand ‘Bright Renown’ would belong using my collaging and paper weaves that I’d been playing with.

Full of thrifted artefacts and preloved wares, we will design a beautiful, boutique store to be explored. With unusual or unexpected objects converted into looms, this space will demonstrate to our customers that creativity has no limits. 

Our garments will consist of unusual, statement pieces that will last and outlive the seasonal trends. We hope they are enjoyed and appreciated forever, but if not, we encourage our customers to refashion them into something “new” themselves, or bring them back to us to rework them into their next phase.

We want people to show up as themselves, to bring in their own clothes and embark on a creative exploration that will teach them to embrace the imperfections, see the beauty in flaws and find joy in what they already own. 

We truly believe that nothing is perfect and nothing is finished. 

We use the importance of circularity and sustainability to encourage the reworking and reusing of textiles to bring value back to unwanted items. By creating a conscious and collaborative space to bring people together, we hope that people will learn new skills and develop their own individuality. 

Change isn’t one person’s responsibility, by bringing people together, we can create an energy and legacy that goes beyond the individual.